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Nurturing Healthy Imaginations
Our toys, crafts, and games are designed to ignite imagination and a sense of wonder in all children.
Choosing the Best Toys
Increasingly, doctors and child development experts around the world are recognising the value of hands-on, imaginative play.
Research shows play promotes self-confidence, social and cognitive skills, resilience, and more.
And it is these skills that are crucial building blocks for success and personal fulfilment in adulthood.
Fun Features
2-in-1 Play Structure
Wooden play center performs double duty as both a grocery store and lemonade stand.
Durable Wooden Construction
Sturdy design so it will stand up to kids’ active play.
Set the Prices
Nine mini chalkboards for kids to market their wares.
Countless Ways To Play
Our toys are launch pads, igniting imagination and wonder, and inspiring children to come up with countless ways to play! A toy mop becomes a guitar. Blocks become buildings. Because kids who can imagine the possibilities become grown-ups who can make their dreams a reality!
Our Story
Melissa and Doug are real people (and parents of six) who are passionate about the power of play!
Our Mission
To ignite imagination and wonder so children discover themselves, their passions, and their purpose.
Our Toys
Made with quality and care, our toys inspire a world of discovery and hands-on learning.
Our Promise
The Melissa & Doug signature on every product is our commitment to the highest standards.
All of our toys are rigorously tested to meet the highest standards. Its playful products have received hundreds of awards, including the 2018 Good Housekeeping Best Toy Award.
Recognised as the #1 parent-recommended brand for creativity and learning in the U.S., Melissa & Doug is loved in more than 130 countries.
It all started with a girl, a boy, and a dream to create meaningful products that would inspire kids to discover themselves, their passions, and their purpose.
No screens, no apps, just good wholesome toys for kids of all ages. Every one of our 2,000+ toys is designed to engage kids in the joy of imaginative, hands-on play.
STURDY CONSTRUCTION: Our durable grocery store play set is made with sturdy wood construction and is easy to assemble. This kids store and stand offers parents exceptional quality and value.
GREAT GIFT FOR KIDS 3 TO 6: This lemonade stand makes an ideal gift for kids ages 3 to 6 years. Add the Melissa & Doug Food Groups set to round out the pretend play experience and give kids another engaging option for screen-free fun.
“THE GOLD STANDARD IN CHILDHOOD PLAY”: For more than 30 years, Melissa & Doug has created beautifully designed imagination- and creativity-sparking products that NBC News in the US called “the gold standard in early childhood play.”
100 Percent HAPPINESS GUARANTEE: We design every toy to the highest quality standards, and to nurture minds and hearts. If your child is not inspired, give us a call and we’ll make it right. Our phone number is on every product!
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